Sample case study. This page uses illustrative content to demonstrate the case study layout. It is not client work - replace it with a real project in src/data/projects.ts.
Brand identity for a modern restaurant group
A flexible identity system spanning signage, menus, packaging and social content.
- Client
- [Client name]
- Industry
- Restaurants
- Services
- Brand Strategy, Logo Design, Brand Guidelines, Menu Design
- Discipline
- Branding, Graphic Design
01
Overview
A restaurant group opening new locations needed an identity that felt consistent across venues while leaving room for each one's personality.
02
The challenge
Each venue had grown its own look, so the group had no recognizable brand and every new menu or sign was designed from scratch.
03
Objectives
- Create one recognizable group identity
- Allow each venue its own character
- Give the team templates for everyday materials
04
Strategy
A master brand with a shared type system and graphic language, plus a color and illustration palette for each venue.
05
UX/UI process
Workshops with owners and staff defined the brand's personality before any visual exploration.
06
Development
Templates for menus, social posts and signage were produced so the team could create new materials consistently.
07
Branding
Logo system, typography, color palettes, illustration style, packaging and a full set of brand guidelines.
08
Final solution
A cohesive identity that makes every venue recognizably part of the group, with templates that save design time.
Screens
- [ADD SCREENSHOT 1]
- [ADD SCREENSHOT 2]
- [ADD SCREENSHOT 3]
Results
- Brand recognition
- [ADD PROJECT RESULT]
- Time to produce new menus
- [ADD PROJECT RESULT]
- Brand Strategy
- Logo Design
- Brand Guidelines
- Menu Design
Next project
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