Beauty · Eloria Beauty
Eloria Beauty - brand identity & packaging
A script wordmark, magenta palette and floral pattern, carried across a full skincare packaging range.
- Logo Design
- Brand Identity
- Packaging Design
Branding
Brand identity design that says the right thing before you do.
We build brands from the inside out - clarifying positioning and personality, then expressing it through a visual identity and guidelines that keep everything consistent as you grow.
Brand Identity
What we can do for you
- 01
Brand strategy
Positioning, audience, personality and messaging foundations.
- 02
Visual identity
Logo system, typography, color and graphic language.
- 03
Brand guidelines
Clear rules so anyone can apply the brand correctly.
- 04
Brand applications
Stationery, presentations, packaging and marketing collateral.
Our approach
How we approach brand identity
We build brands from the inside out. First we clarify who you serve, what makes you different and how you want to sound, then turn that into a visual identity: logo system, color, typography, imagery and graphic elements.
The identity is tested on real applications such as packaging, signage, social posts and your website before it's finalized, and delivered with clear guidelines so anyone on your team can apply it correctly.
What you get
- Brand strategy workshop
- Positioning & messaging
- Logo & identity system
- Typography & color systems
- Brand guidelines
- Launch assets
A good fit for
- New businesses
- Companies that have outgrown their brand
- Rebrands after a merger or pivot
Brand Identity for your industry
How it works
See the full processA clear process, start to finish
- 01
Discover
Understand the business, goals and requirements.
- 02
Strategize
Define the right solution, architecture and creative direction.
- 03
Design
Create wireframes, UI/UX and visual systems.
- 04
Build
Develop and integrate the product.
- 05
Test
QA, usability, responsiveness and performance testing.
- 06
Launch
Deploy the final solution.
- 07
Grow
Maintenance, optimization and continuous improvement.
Work
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Retail · Horvan
Horvan - luxury watch brand identity
A geometric emblem, emerald-and-black palette and Lexend typography for a premium watch brand.
- Logo Design
- Brand Identity
- Art Direction
Related reading
All articlesGuides on brand identity
Branding5 min read
Logo vs Brand Identity: What's the Difference, and Which Do You Need?
A logo is the signature. A brand identity is the whole handwriting. Here's what each one includes, and how to tell which your business actually needs.
Branding4 min read
What to Include in Brand Guidelines: A Practical Checklist
Brand guidelines turn a logo and a few colors into a system anyone can use. Here's exactly what to put in yours, section by section.
FAQ
Brand Identity FAQ
Short answers to the questions we hear most. Anything else - just ask.
Ask a questionDo we need brand strategy, or just a logo?
A logo alone rarely solves a brand problem. We'll recommend the level of strategy that fits your stage and budget.
Will we own the final brand assets?
Yes. On final payment you receive the source files and full usage rights.
What's included in a brand identity?
Typically a logo system, color palette, typography, graphic elements, imagery direction and brand guidelines, plus the key applications you need at launch.
Can you rebrand an existing business?
Yes. A rebrand can be a full reset or a careful evolution that keeps the recognition you've already built.
Related
All servicesOften paired with
Logo Design
Distinctive, versatile logos and marks built to last.
Graphic Design
Print, digital and presentation design that keeps your brand sharp.
Website Design & Redesign
Distinctive, conversion-focused website design and redesigns.
Start a project
Let's talk about your brand identity project.
Share a few details and we'll come back with questions, ideas and a clear next step.