Retail
Woofy - pet food brand identity
A friendly identity for a pet food brand, with illustrated dog characters across bags, cans and accessories.
- Client
- Woofy
- Industry
- Retail
- Services
- Logo Design, Brand Identity, Illustration, Packaging Design
- Discipline
- Branding, Graphic Design
01
Overview
Woofy's identity combines a rounded wordmark, a warm yellow palette and a set of illustrated dog characters, applied to food bags, cans, bowls, tags and tote bags.
02
Deliverables
- Wordmark
- Character illustrations
- Color palette
- Packaging range
- Merchandise
Project gallery
Services & tools
- Logo Design
- Brand Identity
- Illustration
- Packaging Design
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