Beauty · Eloria Beauty
Eloria Beauty - brand identity & packaging
A script wordmark, magenta palette and floral pattern, carried across a full skincare packaging range.
- Logo Design
- Brand Identity
- Packaging Design
Branding
Logo design with a mark that works everywhere.
A good logo is simple, distinctive and flexible. We design logo systems - primary marks, variations and usage rules - that hold up across every size and medium.
Logo Design
What we can do for you
- 01
Logo concepts
Several researched directions, not dozens of random options.
- 02
Logo system
Primary logo, wordmark, icon and responsive variations.
- 03
Refinement
Precise craft on spacing, weight and legibility at every size.
- 04
Usage guide
Clear rules for color, clear space and misuse.
Our approach
How we approach logo design
A strong logo is simple, distinctive and flexible. We research your market and competitors, then develop a focused set of concepts, each with a clear rationale, rather than dozens of random options.
The chosen direction is refined for every size, from a favicon to a storefront sign, and delivered as a complete logo system: primary logo, wordmark, icon, color and mono versions, plus a short usage guide.
What you get
- Discovery questionnaire
- Logo concepts
- Refined logo system
- Color & mono versions
- Export pack (SVG, PNG, PDF)
- Logo usage guide
A good fit for
- New businesses and products
- Brands refreshing a dated logo
- Sub-brands and product lines
How it works
See the full processA clear process, start to finish
- 01
Discover
Understand the business, goals and requirements.
- 02
Strategize
Define the right solution, architecture and creative direction.
- 03
Design
Create wireframes, UI/UX and visual systems.
- 04
Build
Develop and integrate the product.
- 05
Test
QA, usability, responsiveness and performance testing.
- 06
Launch
Deploy the final solution.
- 07
Grow
Maintenance, optimization and continuous improvement.
Work
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- Logo Design
- Brand Identity
- Art Direction
Related reading
All articlesGuides on logo design
Branding5 min read
Logo vs Brand Identity: What's the Difference, and Which Do You Need?
A logo is the signature. A brand identity is the whole handwriting. Here's what each one includes, and how to tell which your business actually needs.
FAQ
Logo Design FAQ
Short answers to the questions we hear most. Anything else - just ask.
Ask a questionHow many logo concepts will we see?
We present a focused set of distinct directions, each with a clear rationale, then refine the chosen one.
Can you refresh our existing logo instead of replacing it?
Yes - an evolution often keeps existing recognition while fixing what isn't working.
Which file formats will I receive?
Vector files (SVG, PDF, EPS) for print and signage, and PNG and JPG versions for web and social media.
Do you trademark the logo?
We design with originality in mind, but trademark registration is a legal process; we recommend checking with a trademark attorney.
Related
All servicesOften paired with
Brand Identity
Strategy, identity systems and guidelines that make a brand recognizable.
Graphic Design
Print, digital and presentation design that keeps your brand sharp.
Marketing & Social Design
Ad creative, social content and campaign assets designed to perform.
Start a project
Let's talk about your logo design project.
Share a few details and we'll come back with questions, ideas and a clear next step.