Sample case study. This page uses illustrative content to demonstrate the case study layout. It is not client work - replace it with a real project in src/data/projects.ts.
Launch website and campaign for a fintech product
A conversion-focused launch site with a matching set of paid social and display creative.
- Client
- [Client name]
- Industry
- Finance
- Services
- Landing Pages, Ad Creatives, Social Media Design
- Technology
- Next.js, TypeScript, Webflow
01
Overview
A new fintech product needed a launch website and campaign that explained a complex product simply.
02
The challenge
The product was powerful but hard to explain, and early ads drove traffic that didn't convert.
03
Objectives
- Explain the product in seconds
- Capture qualified waitlist sign-ups
- Align ads and landing pages
04
Strategy
Lead with one clear outcome, then prove it with simple visuals and trust signals.
05
UX/UI process
Message testing across several headline directions informed the final page structure.
06
Development
A fast, SEO-ready site with CMS-editable sections, analytics and CRM-connected forms.
07
Final solution
A focused launch site and a consistent creative system across every ad placement.
Screens
- [ADD SCREENSHOT 1]
- [ADD SCREENSHOT 2]
- [ADD SCREENSHOT 3]
Results
- Waitlist sign-ups
- [ADD PROJECT RESULT]
- Landing page conversion
- [ADD PROJECT RESULT]
- Landing Pages
- Ad Creatives
- Social Media Design
- Next.js
- TypeScript
- Webflow
Next project
Operations platform replacing spreadsheets
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